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DartFrog Plus is our curated hybrid publishing program that includes cover design by the Senior Art Director at HarperCollins, an influencer campaign, outreach to podcasts, promotion to 75,000+ bookclubs, and more. Authors are not required to have an existing platform. Evaluation of every manuscript is free and if invited to publish through DarFrog Plus, there is no obligation to accept. 

The following services are standard to all DartFrog Plus projects:

A full proofread of the manuscript is included (if we like your story but it requires more than a proofread, we will tell you).

We manage the interior design & formatting process (for print & ebook). And all DartFrog Plus covers are designed by Mumtaz Mustafa, Senior Art Director at HarperCollins. 

We provide an enhanced Amazon optimization for your book, which in addition to data on historical trends, also includes our selection of the keywords and categories that we believe will give your book the best chance to successfully engage Amazon’s algorithms. 

DartFrog will design A+ content for the Publisher section of the Amazon product page to give it a fully custom and polished feel (A+ Content is the term for product specific custom graphics that make your Amazon product page more visually appealing). 

We promote every DartFrog Plus book to 75,000+ book clubs through our exclusive partnership with The book is featured on the Great Indie Reads page of for 3 months and included in the email to all subscribers (400,000+) on the first day of the three month promotion. 

Every DartFrog Plus book is also featured in a discussion through our Great Indie Reads book club, where the author can interact with club members through our live video feed platform. 

We guarantee that at least 3 independent bookstores will order and display your DartFrog Plus title face front in a genre appropriate section of their store. Typically bookstores will also include the book in an email newsletter to its customer base. We will provide a photo of the book on display in the store, which you can then share on your social media. 

We pitch you to podcasts and radio shows that we think may be interested in having you on as a guest. We write and distribute a press release for all DartFrog Plus titles and provide you with a distribution report of the outlets that picked the release up.  We also create an electronic press kit (EPK) for you to use in your own outreach. 

We commission a professional review from Midwest Book Review and BookLife. Reviews are initiated once the interior formatting is finished, in the hopes that we can add excerpts from a positive review to the cover before releasing the book. We also create a review campaign through Book Sirens to generate reviews from readers.

We connect every DartFrog Plus book to our own network of book influencers who will read the story and share their honest opinions with their respective audiences.  We guarantee at least 10 professional book influencers will review your book. 

DartFrog will also organize a live virtual book tour (with Instagram book influencers in our network) to run the Tuesday, Wednesday and Thursday of the book’s launch week. 

DartFrog is a platinum member of Written Word Media. This allows us to create genre specific targeted email and Facebook promotions reaching hundreds of thousands of readers. A unique genre specific campaign is created for each book. 

DartFrog will submit each of our books to the  Independent Publisher Book Awards (IPPY), the Foreword Indies Book of the Year Awards, the Rubery Book Award, and the Eric Hoffer Book Award

DartFrog’s social media coordinator will work directly with each DartFrog Plus author to create engaging content for posting (pre and post launch) through our social media channels.

We list your book on Amazon, Smashwords (ebooks), and Ingram (which includes their partnerships with Barnes & Noble, Kobo, Gardners, Target, etc). This ensures your book will be available everywhere books are sold. 

As a DartFrog Plus author, you earn a 100% royalty of all net income from the sales of your book. All royalties are paid to you by Amazon, Goodreads and Smashwords, and sales reports from each will be available to you through your own account on each platform. 

Every DartFrog Plus author has a dedicated project manager that you can correspond with through Basecamp (the platform we use for all team communications), or by video call if a face to face meeting is needed. The project manager oversees the team working on your book, is your direct point of contact, and also manages the administrative tasks that are important to the publishing process (the assigning of ISBNS, Library of Congress registration, uploading files, etc).

DartFrog Plus

A curated hybrid publishing & marketing program
$ 9500 payable in four installments
  • Click the button below to introduce yourself and schedule a call to discuss your book

The following marketing services can be added to any DartFrog Plus project:

DartFrog created a social media campaign called This Book Rocks, which connects a book to an original musical composition in a highly engaging social media video post. Every DartFrog Plus book can promoted through this campaign, which routinely produces 100,000+ fully organic (not paid) views in 24 hours.  

DartFrog’s Amazon ad specialist can manage an on-going Amazon ad campaign for your book to generate traffic and increase the potential for sales. 

Any DartFrog Plus title can be advertised in Ingram’s flagship catalog, Advance, for the purpose of generating awareness among bookstores and libraries. 

All DartFrog Plus titles are eligible for a video trailer, as well as an author website

Frequently asked questions

Yes, we are currently accepting submissions.

Most importantly, the story must be engaging and well written. In some cases, if we think a story is good but needs more than the editing/proofreading included in the DartFrog Plus package, we will let you know and give you the opportunity to edit and re-submit or hire one of our editors to do the deeper editing for you. 

Choosing a title is a collaborative process. Titles are very important to branding and SEO, so we will work with you to determine the best title for the story and the search engines. 

We have a network of our own influencers who post on a combination of Instagram, TikTok and Goodreads. We vet them for the quality of their reviews and the engagement rate with their posts. They are all people who built their own followings by posting about books, and when they review your book, they do so on their own channel to their own audience. 

We have no control over what the influencers say, which is in your interest as the author. Honest reviews are the only reviews you want, even if they are not 100% positive. The influencers we work with built their followings by sharing their real opinions on books, and is exactly what they do with the books we send them. 

We do ask each influencer before assigning a book if it is one they would like to read. In this way, we try to align the influencer with the book as best we can, and weed out any influencer who may not be intersted in a topic. We do guarantee that at least 10 influencers from our network will read and review your book.

Yes…and don’t let anyone tell you differently! For books that require special printing features like foil stamping, embossing or custom endsheets, offset printing is still the only option. But the vast majority of books in the retail trade market do not need special features like that. They need good quality paper, excellent binding and durable cover material, which POD provides.

The technology is now to the point where it is virtually impossible to tell the difference between a POD book and an offset printed book. The print pricing is the same as well.

Where there is a massive difference is flexibility. With a POD book, if we find a typo after launch or we want to add a new review or award emblem to the cover, we simply update the file and all books sold from that moment forward reflect the updated file. No more wasted books or books in a warehouse with a typo that can’t be fixed. In fact, there’s no more warehousing of any books with a POD approach, all of which is better for the environment. 

Unless you need special printing features, there’s really no reason for books today to not be POD.   

We find that Amazon advertising spend varies greatly from book to book, so it is best not to try to include an ad campaign in a flat rate program. We also find that some authors prefer to manage their own campaigns or have an outside agency they already work with. DartFrog can definitely manage your Amazon ad campaign, but we feel like that is best left as an add on that authors can choose to add if they want it. 

The majority of manuscripts submitted to DartFrog Plus are not selected, either because they don’t meet our editorial standards or we don’t feel like the genre and/or topic would benefit from the marketing included with the DartFrog Plus program.