The selection criteria for our curated hybrid program, DartFrog Plus, is identical to our traditional publishing platform, DartFrog Blue, with the only exception being that we require authors in our traditional program to have an existing and sizable platform, which we do not require of our hybrid authors.  DartFrog Plus authors contribute to the costs of production, but also receive a higher royalty than our traditionally published authors. Evaluation of every manuscript is free and if selected for publication through DarFrog Plus, there is no obligation to accept. 

Standard Features for all DartFrog Plus Projects include:

Every DartFrog Plus author has an account manager that they can correspond with through Basecamp (the platform we use for all team communications), or by Zoom, or just an old fashioned phone call. The account manager oversees the team working on your book, is your direct point of contact, and also manages the tasks that are important to the publishing process (the assigning of ISBNS, Library of Congress registration, uploading files, etc). 

A full proofread of the manuscript is included (if we like your story but it requires more than a proofread, we will tell you).

We manage the interior design & formatting process (for print & ebook) as well as the cover design process (for print & ebook). We do not impose a restriction on the number of revisions allowed, because every project is different. We will revise until it is perfect. 

  • We optimize your book for Amazon, which includes selection of keywords and categories that will give it the best chance to successfully engage Amazon’s algorithms and achieve ranking status. We also tweak the book description for optimal engagement.

We oversee a managed NetGalley promotion to generate reader reviews and we commission a professional review from Midwest Book Review. 

Over the course of five, one hour zoom calls we assess your existing platform and provide guidance on the topics relevant to growing your specific platform. Topics may include:

  • – Social Media Strategy Development
  • – The technical side of social media channels (navigating around)
  • – Tactical methods to build your following (strategy)
  • – Basic social media rules, expectations, and recommendations
  • – Visual Branding (logo, colors, fonts)
  • – Messaging (tone, personality, and voice) 
  • – Facebook, LinkedIn, Instagram, Pinterest, Twitter, YouTube
  • – Email Marketing
  • – Timeline for product (book) launch
  • – Advertising

We promote your book to 53,000+ book clubs through our exclusive partnership with

We connect your book to influencers (Instagram, TikTok, and/or the blogosphere), who share their honest perspective with their audience.  

We create graphics for you to post on social media before, during and after the launch of your book. These are designed to introduce your book to the world and begin to engage/expand your audience. We also design a website banner for placement on the DartFrog website homepage as well as your own author website.

We list your book on Amazon, Ingram, and Smashwords, which (through their partnerships) ensures your book will be available everywhere books are sold. 

As a DartFrog Plus author, you earn a 70% royalty of all net income from sales of the book. All royalties are paid on a monthly basis. 

For indie authors, Amazon is the most important selling platform you have. Yes, other platforms are important, especially the ones that support indie bookstores, but the reality is the greatest potential you have for sales is on Amazon. So, a well researched and executed Amazon advertising campaign is crucial. For us to begin a campaign, the book must reach 50 verified reviews. As soon as that benchmark is reached, we begin an ad campaign, for which we research and target genre-specific search terms with the highest click thru conversion potential, and pay for the ad spend to get those clicks. During the campaign, we analyze the data daily, making tweaks where necessary.

DartFrog Plus

All genres except children's picture books
$ 7900 payable over four installments
  • Includes all Standard Features
  • Eligible for consideration by DartFrog's publicist

DartFrog Plus Children's

Specifically for picture books
$ 5400 payable over four installmants
  • Includes all Standard Features except book club promotion
  • If illustrations are needed, they are billed separately

Optional Services Discounted for DartFrog Plus Authors

Custom website design & construction for authors needing an online presence. Learn more.

Professional video trailer (60-90 sec) with motion graphics, script development and custom background music. Learn more.

Recent DartFrog Plus Projects

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