DartFrog works with several networks of book influencers, each built around a different media platform. Below is a description of our existing and emerging influencer networks, all of which are managed by our sister company, Union Square Review.
Often the best way to promote your book is through an honest and personal review. The bookstagrammers we work with have built Instagram audiences they know and who trust their opinions on books.
The combined total reach of our 250+ bookstagrammers is 1.6 million readers.
The bloggers we work with have also built their own unique audiences (the combined total reach of all our bloggers is 600,000 readers) who trust their opinions on books. Sometimes the specific interests of our bloggers allows us to launch more targeted campaigns, such as a children’s book campaign through the “mommy bloggers” in our network.
BOOKTUBERS & BOOKTOKERS
We are expanding our network to include book influencers on YouTube and TikTok. Campaigns on these platforms are handled differently because the video format is so unlike the static text format. Rather than posting a review, for example, a TikToker may post a 30 second skit to engage their audience in a story that turns out to be a promo for a book.