Through our sister company, Union Square Review, we select books on an on-going basis for participation in our book influencer programs. There is no limit to the number of books we can select in any given period of time. If a book is selected, we will also tell you which influencer program(s) we think it best fits. Our programs include bloggers, instagram influencers (bookstagrammers), You Tube influencers (BookTubers) and TikTok influencers (BookTokers). After selection, we will begin matching your book to influencers in our network. We will only launch a campaign when we have secured at least 5 influencers who accept the invitation to read your book.
Often the best way to promote your book is through an honest and personal review. The bookstagrammers we work with have built Instagram audiences they know and who trust their opinions on books.
The combined total reach of our 250+ bookstagrammers is 1.6 million readers.
The bloggers we work with have also built their own unique audiences (the combined total reach of all our bloggers is 600,000 readers) who trust their opinions on books. Sometimes the specific interests of our bloggers allows us to launch more targeted campaigns, such as a children’s book campaign through the “mommy bloggers” in our network.
BOOKTUBERS & BOOKTOKERS
We are expanding our network to include book influencers on YouTube and TikTok. Campaigns on these platforms are handled differently because the video format is so unlike the static text format. Rather than posting a review, for example, a TikToker may post a 30 second skit to engage their audience in a story that turns out to be a promo for a book.