Amazon Optimization & Advertising
Amazon is the primary sales platform for indie authors.
Our Amazon optimization program provides the keyword targeting and automated email follow ups you need to drive traffic and generate reviews.
DartFrog's Amazon Optimization program begins by determining the most accurate/relevant keywords for your book, as well as the keywords used by successful books similar to yours. We use this information to fully optimize the backend of your product page to produce as favorable organic search results for your book as possible. But organic search results are not enough, especially for authors who are unknown. So, we also set up pay-per-click advertising campaigns on Amazon, with the central focus of reaching people interested in your genre and then driving that traffic to your book. Additionally, we set up email responders so that those who do buy your book will automatically be invited to submit a review and we format your book description with color to catch people's attention. One Time Cost: $350.
Management of an ad campaign is separate and optional. Management includes on-going review/tweaking of ads, keywords & demographic targets based on analysis of click data. Amazon's algorithms change all the time, as do search terms. We stay on top of it all, ensuring that your ads are always producing the best possible return they can. Management is for a 3 month minimum. $199/month ($597 total). You will receive a monthly report that breaks down the traffic data into understandable language. Advertising budget (payable to Amazon) is additional. We recommend $10/day per ad, and we recommend running 3 different types of ads at the same time (so maximum ad spend would be $30/day).