Amazon Optimization & Advertising
Amazon is the primary sales platform for indie authors.
Our Amazon optimization team is led by a former Amazon book merchandising specialist.
DartFrog's Amazon Optimization program begins by determining the most accurate/relevant keywords for your book. We use this information to fully optimize the backend of your product page to produce as favorable organic search results for your book as possible. But organic search results are not enough, especially for authors who are unknown. So, we also set up both manual and automated pay-per-click advertising campaigns on Amazon, with the central focus of reaching people interested in your genre and then driving that traffic to your book. Cost: $399.
Management of an ad campaign is separate and optional. Cost is $299 per month, which includes weekly ad reporting, review and optimization of ads 2-3 times per week at launch, and 1-2 times per week following. Advertising budget (payable to Amazon) is also additional. We recommend $10/day.