Amazon Optimization & Advertising
Amazon is the primary sales platform for indie authors.
DartFrog's Amazon optimization program provides the keyword targeting you need to drive traffic to your book.
We use the keyword information from our research to fully optimize the backend of your KDP product page to produce as favorable organic search results for your book as possible. We also create ads that will target your keywords, generating traffic to your book. For authors whose books fall within a popular Kindle genre (such as thrillers, mysteries, romance, etc) we can set up a Kindle lock screen ad to appear on the devices of readers who prefer the style/genre of book you write. We can also create product-focused ads that target popular books in your genre, allowing you to connect with readers who may not search for your keywords, but who search directly for your popular competitors. Pricing begins at $249.
Ads that we set up can run by themselves. But sometimes authors want us to manage their campaign for the first month or two, to analyze the click data and review/tweak the ads, keywords & demographic targets. Amazon's algorithms change all the time, as do search terms. We stay on top of it all, ensuring that your ads are always producing the best possible return they can. Management begins at $299/month and includes a weekly report that breaks down the traffic and sales data. Advertising budget (payable to Amazon) is additional.