Amazon Optimization & Advertising
Amazon is the primary sales platform for indie authors.
Our Amazon optimization team includes a former merchandising specialist at Amazon, and a company that uses AI to determine the best possible keywords for your Amazon listing.
DartFrog's Amazon Optimization program begins by determining the most accurate/relevant keywords for your book. We use this information to fully optimize the backend of your product page to produce as favorable organic search results for your book as possible. But organic search results are not enough, especially for authors who are unknown. So, we also set up both manual and automated pay-per-click advertising campaigns on Amazon, with the central focus of reaching people interested in your genre and then driving that traffic to your book.
Initial cost is $399 for AI assisted keyword research, complete backend product page optimization, ad campaign setup, and a review of popular books in same genre. Advertising budget is additional. We recommend $10/day (minimum) in advertising budget.
Management of ad campaign is separate and optional. Cost is $299 per month to manage the campaign, which includes weekly ad reporting, review and optimization of ads 2-3 times per week at launch, and 1-2 times per week following.