Customized Audience Building & Marketing Campaigns for Publishers
DartFrog Indie affiliated publishers can now put Big 5 marketing power behind their books
DartFrog's partnership with Deliver Your Audience (DYA), the company Doubleday turned to when they wanted to market John Grisham's novel, The Whistler, has permanently changed the marketing power available to small (and hybrid) publishers. DYA's list of clients in the publishing industry is long: Penguin Random House, Houghton Mifflin Harcourt, Hachette, MacMillan, St. Martins Press, DK Publishers, Dutton, Putnam, Doubleday, Berkley, Viking...and now DartFrog!
We love placing books into bookstores. But, the reality is, placement in stores does not ensure sales. Your success as a publisher is based exclusively on your ability to find and develop an audience for your books. Audience development first, sales second.
Of course, marketing is not only about placing ads, it is also about audience building. In addition to identifying and then reaching out to your target demographic with professionally designed ads, DartFrog's partnership with DYA allows us to share with you the opt-in and sharing data we gather from your campaign, which will enable you to build the audience for each book you publish.
DYA is a data company that offers unparalleled specificity in audience targeting. Each of the 250 million+ GDPR compliant data profiles they own can be broken down into 750 personalized segments. This demographic targeting is then matched to the 400 million+ mobile I.D.s in DYA's database, creating multiple touch points to the same customers across all digital platforms.