Customized Audience Marketing Campaigns
DartFrog authors can now put Big 5 marketing power behind their books
DartFrog's partnership with Deliver Your Audience (DYA), the company Doubleday turned to when they wanted to market John Grisham's novel, The Whistler, has permanently changed the marketing power available to self-published authors, hybrids and small publishers. DYA's list of clients in the publishing industry is long: Penguin Random House, Houghton Mifflin Harcourt, Hachette, MacMillan, St. Martins Press, DK Publishers, Dutton, Putnam, Doubleday, Berkley, Viking...and now DartFrog!
DYA is a data company that offers unparalleled specificity in audience targeting. Each of the 250 million+ GDPR compliant data profiles they own can be broken down into 750 personalized segments. This demographic targeting is then matched to the 400 million+ mobile I.D.s in DYA's database, creating multiple touchpoints to the same customers across all digital platforms.