Customized Audience Building & Marketing Campaigns
DartFrog authors can now put Big 5 marketing power behind their books
DartFrog's partnership with Deliver Your Audience (DYA), the company Doubleday turned to when they wanted to market John Grisham's novel, The Whistler, has permanently changed the marketing power available to self-published authors, hybrids and small publishers. DYA's list of clients in the publishing industry is long: Penguin Random House, Houghton Mifflin Harcourt, Hachette, MacMillan, St. Martins Press, DK Publishers, Dutton, Putnam, Doubleday, Berkley, Viking...and now DartFrog!
We love placing books into bookstores. But, the reality is, placement in stores does not ensure sales. Your career as a writer is based exclusively on your ability to find and develop an audience. Audience development first, sales second. So, while we do not require every DartFrog author to market their book, we do strongly encourage it.
Marketing is not only about placing ads, it is also about audience building. In addition to identifying and then reaching out to your target demographic with professionally designed ads, DartFrog's partnership with DYA allows us to share with you the opt-in and sharing data we gather from your campaign, which will enable you to build your audience.
DYA is a data company that offers unparalleled specificity in audience targeting. Each of the 250 million+ GDPR compliant data profiles they own can be broken down into 750 personalized segments. This demographic targeting is then matched to the 400 million+ mobile I.D.s in DYA's database, creating multiple touchpoints to the same customers across all digital platforms.