A typical campaign includes outreach to targeted local, national and international media, podcast placement, and a full press office to handle any inbound press inquiries for one month. Each author is assigned a dedicated account manager who also provides media training and strategic advice throughout the campaign. Upon the conclusion of the initial campaign, an ongoing monthly PR support relationship can be arranged.
Every campaign usually results in placement on multiple high domain authority websites, which adds valuable backlinks for the author. These backlinks play an important role in the organic improvement of the author's search engine optimization (SEO). Only books that pass our evaluation (free) are eligible for referral to Red Clover Digital.