A former editor and reporter for the Chicago Sun-Times and other daily newspapers, Scott Rowan has worked on more than 1,500 publicity campaigns for books in all genres. He has placed authors on ABC News, The Wall Street Journal, National Public Radio, ESPN, The Oprah Winfrey Show, and countless other national, regional, and local media outlets. With more than 25 years of media experience working in 9 languages around the world, Scott has negotiated media placements for everyone from first-time authors to international celebrities. Media training, creating b-roll, explaining the publishing process, and helping the author understand (and enjoy) the entire process of promoting their book is a key part of the relationship.
The first step is to assess your book and devise a plan for creating the best pitch possible.