How a DartFrog PR Campaign Works

Every book must first go through DartFrog's evaluation process (free). If approved, our publicist determines whether he thinks a publicity campaign is viable.

If so, a project scope is laid out to yield as much publicity as possible for the book/author, and a flat fee is set for the project. The cost typically falls somewhere in the range of $750 - $4500, depending on the specific details of - and plans for - the campaign. Once the author agrees to the project scope and flat fee, work begins on the campaign.


A typical campaign is designed to create a "mushroom cloud" of publicity over a specific period of time. If any of the bookings require media training, we provide that to the author as part of the campaign. During the process, the publicist is on call 24/7 to respond to inquiries, schedule bookings & media placements, and manage any other details required to ensure the best possible outcome for the author. We expect the author to also be fully available and on call during the campaign, so that we can take full advantage of every opportunity generated by our pitching.