This Book Rocks
Original rock guitar compositions designed to catch the vibe of an author’s story and promote it on social media.
CASE STUDY: These three videos were produced for The Mailbox Adventures (chapter books set in unique global destinations not typically covered in elementary school geography). Each video captures the sound/beat of the book’s destination through an original guitar solo but bears no resemblance to an advertisement as it reveals the plotline of the story (because no one wants to watch ads online, but everyone loves a great beat and an engaging short video).
RESULTS: Each video was posted as an Instagram story, one week apart from the next. Two of the videos surpassed 100,000 views in 24 hours, and the other surpassed 75,000 views in 24 hours.