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DartFrog Team Leaders

Meet Our Team Leaders​

independent book publisher

Gordon McClellan

Founder/Publisher

Gordon founded DartFrog in 2015 and has grown it into an award-winning publishing company rated "Excellent" by the Alliance of Independent Authors. DartFrog's exclusive partnership with Bookclubs.com, 54-member influencer network, proprietary reader discovery platform, and reimagined book awards distinguish it in the independent publishing industry.

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Mumtaz Mustafa

Cover Designer

Mumtaz Mustafa is Senior Art Director at HarperCollins, with more than 20 years of experience designing covers for bestselling books. She brings her extensive design expertise to DartFrog projects across a wide range of genres.

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Christian Storm

Cover Designer

Former Senior Designer at Penguin, Christian Storm brings over 20 years of experience in art direction and book design. He has designed bestselling and award-winning books across numerous genres for major publishers and independent authors.

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Zoe Sandler

Market Identification & Strategy

Zoe Sandler brings 15 years of experience as a literary agent working with Big Five publishers. She’s represented New York Times and National Bestsellers, award winners, and a Reese's Book Club pick.  She evaluates market positioning for all DartFrog hybrid and traditional titles.

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Corey Stewart

Director of Editorial

In addition to awards for her work in fiction, nonfiction, and scriptwriting, books Corey has edited have won top awards in multiple genres, including memoir, humor, fiction, nonfiction, and military history.  She oversees our team of editors.

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Suanne Laqueur

Director of Production

Suanne Laqueur manages DartFrog's production team and is the author of multiple award-winning books, including An Exaltation of Larks (grand-prize winner, Writer's Digest Self-Published Book Awards), and A Small Hotel (Foreword Indies Book of the Year).

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Georgia McClellan

Director of Marketing

Georgia manages DartFrog's social media strategy and content calendar, email marketing, author influencer campaigns, podcast tours, and award submissions.

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Sadie Hassman

Director of Proofreading

Sadie Hassman manages the team of proofreaders who are the final eyes on every manuscript we publish through DartFrog. She brings a highly detailed eye to the task of polishing a manuscript before it is sent out into the world. 

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Amy Bachelder

Author Experience Manager

Amy is the former Managing Editor of North Light Books (prior to its acquisition by Penguin Random House). As DartFrog's Author Experience Manager, she serves as each author's dedicated publishing guide throughout the publishing process. She also leads our children's editorial program and oversees illustration projects.

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Simona Meloni

Interior Design & Formatting

Simona Meloni is DartFrog's interior book designer and formatter. All DartFrog projects, from hybrid to traditional to assisted self-pub, flow through Simona.

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Louie Martin

Amazon Optimization

Louie Martin manages the Amazon optimization research for every book published by DartFrog, a process that is designed to help each book achieve full algorithmic engagement to reach as wide an audience of readers as possible.

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Ma Nick

Website Designer

Ma Nick built and maintains the DartFrog website, and builds author websites for DartFrog clients.

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Faisal Ali

Full-Stack Developer and SEO Specialist

Faisal Ali is DartFrog’s Full-Stack Developer & SEO Specialist. He builds the front and back end systems that power our operations, including PubBound, Shelf Scout, True Origin, Pocket Plots, Brightleaf Reviews, First Stories Prize, Book Club Prize, and more.

Prachi Vaid

Prachi Vaid

Children's Publishing Associate & Indie Discoveries Community Manager

Prachi was an Editorial Intern in the Children's Publishing Division at Puffin, Penguin Random House India before joining DartFrog. She manages our Indie Discoveries community and assists in DartFrog Kids projects.